The northern corridor
Coomera, Pimpama, Ormeau, Upper Coomera. Volume new-build and estate work. The content that lands here is fast, repeatable and about turnaround — house-and-land buyers comparing three quotes on a Saturday morning.
Based on the Gold Coast · Taking on new trades
Social media manager for Gold Coast trades.
Filming, editing, captions, posting and your Google Business Profile — run by one person who lives here, not a content mill in another time zone. You stay on the tools.
12Feed posts in a month
5Reels filmed & cut
4Google Business posts
48hPhoto turnaround
Why local matters here
The Gold Coast isn't one market. It's three.
A sparky quoting new builds in Pimpama and a renovator working Palm Beach character homes need different content. Same trade, completely different customer.
The central strip
Southport, Robina, Nerang, Helensvale. Commercial fitouts, body-corporate work, strata maintenance. Decision-makers here want to see that you're insured, tidy and reachable — the feed does the vetting before they call.
The southern beaches
Burleigh, Palm Beach, Currumbin, Tugun. Renovation and premium residential. This is where before-and-afters do the heaviest lifting, because the customer is buying a finish, not a price.
Local proof
A painter in Ormeau.
Not a mood board — the actual Aug–Sep run for a licensed painter working the northern Gold Coast corridor. Every tile below went live.
Why it reads as Gold Coast work
Ormeau sits in the estate corridor between Coomera and Beenleigh, and the content was built for that customer: rendered facades, new-build fences, quoting explainers pitched at people comparing three painters on a Saturday.
Every caption carries the QBCC licence line required under s 54 of the QBCC Act — compliance handled, not left to chance.
See the full breakdownWhat the management actually covers
Not just posting.
Filming on site, across the Coast
We come to the job. Southport to Coolangatta, out to Nerang and up the M1 as far as Ormeau — all inside the standard service area, no travel loading. A half-day on site typically banks two to three months of content.
Editing built for the Queensland scroll
Vertical video, hooked in the first second, captioned because most people watch on mute. Shot in harsh Coast light and graded so the work actually reads on a phone screen in the sun.
Google Business Profile, weekly
Photos, posts, service areas and review replies kept current, so you show up in the map pack when someone searches your trade and their suburb. For most trades this outperforms the social feed for direct enquiries.
Seasonal timing that matches the Coast
Storm season from late spring. The humidity that wrecks timber decks and grout. The January build restart. The calendar is planned around when your customers actually start looking, not a generic content calendar.
Who this is for
Trades, not everyone.
Electricians, plumbers, painters, builders, carpenters, landscapers, roofers, concreters, tilers and air-conditioning outfits across the Gold Coast. If you're a cafe or a clothing brand, we're genuinely not the right fit — and we'll tell you that on the call rather than take the money.
Also serving
Past the Coast.
The Gold Coast is home base, but the service area runs north to Brisbane and Logan, and south over the border into Tweed Heads and the Northern Rivers. If you're in that stretch, the same package applies.
Next step
Let's have a look at your socials.
A short call, no pitch deck. We'll go through what you've got, what's worth keeping, and what a month of proper content would actually look like for your business.