/* ============================================================
   Sections — hero, proof, services, work, process, about,
   packages, faq, contact, footer
   ============================================================ */

/* ---------- Hero ---------- */

.hero {
  position: relative;
  padding-block: clamp(3rem, 2rem + 5vw, 6rem) clamp(3rem, 2rem + 4vw, 5rem);
  overflow: hidden;
}

.hero::before {
  content: "";
  position: absolute;
  inset: 0;
  background:
    radial-gradient(60rem 30rem at 12% -10%, rgba(217, 242, 75, 0.09), transparent 65%),
    repeating-linear-gradient(90deg, transparent 0 6.5rem, rgba(242, 239, 233, 0.032) 6.5rem 6.55rem);
  pointer-events: none;
}

.hero .wrap { position: relative; }

.hero__status {
  display: inline-flex;
  align-items: center;
  gap: 0.55rem;
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: var(--tracking-micro);
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
  margin-bottom: 1.5rem;
}

.hero__dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--safety);
  box-shadow: 0 0 0 0 rgba(255, 90, 31, 0.6);
  animation: pulse 2.4s var(--ease-out) infinite;
}

@keyframes pulse {
  70%  { box-shadow: 0 0 0 9px rgba(255, 90, 31, 0); }
  100% { box-shadow: 0 0 0 0 rgba(255, 90, 31, 0); }
}

.hero h1 { max-width: 16ch; }

.hero__lede { margin-top: 1.75rem; }

.hero__actions {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem;
  margin-top: 2.25rem;
}

/* Reel wall — the product, shown not described */
.reel-wall {
  display: flex;
  gap: 0.85rem;
  margin-top: clamp(2.5rem, 1.5rem + 3vw, 4rem);
  padding-bottom: 0.5rem;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  scrollbar-width: none;
}
.reel-wall::-webkit-scrollbar { display: none; }
.reel-wall .reel { scroll-snap-align: start; }

.reel-wall__note {
  margin-top: 1rem;
  font-size: var(--text-micro);
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

/* ---------- Proof strip ---------- */

.proof {
  border-block: 1px solid var(--ink-line);
  padding-block: clamp(2rem, 1.4rem + 2vw, 3rem);
}

.proof__grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: clamp(1.5rem, 1rem + 2vw, 3rem);
}

@media (min-width: 48rem) {
  .proof__grid { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}

.proof__item strong {
  display: block;
  font-family: var(--font-display);
  font-size: clamp(1.9rem, 1.2rem + 2.4vw, 3rem);
  line-height: 1;
  color: var(--hivis);
}

.proof__item span {
  display: block;
  margin-top: 0.5rem;
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

/* ---------- Grids ---------- */

.grid-3 {
  display: grid;
  gap: 1.1rem;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 17rem), 1fr));
}

/* Four services must not leave an orphan on the second row. */
.grid-4 {
  display: grid;
  gap: 1.1rem;
  grid-template-columns: repeat(auto-fit, minmax(min(100%, 15rem), 1fr));
}

@media (min-width: 70rem) {
  .grid-4 { grid-template-columns: repeat(4, minmax(0, 1fr)); }
}

.grid-2 {
  display: grid;
  gap: clamp(1.5rem, 1rem + 2.5vw, 3.5rem);
}

@media (min-width: 58rem) {
  .grid-2 { grid-template-columns: repeat(2, minmax(0, 1fr)); align-items: center; }
}

/* ---------- Service ladder ----------
   Deliberately not a card grid: the order is the argument. Strategy sits
   at the top, volume of posts sits near the bottom. */

.ladder { counter-reset: rung; border-top: 1px solid var(--ink-line); }

.ladder__rung {
  counter-increment: rung;
  display: grid;
  gap: 0.6rem 2.5rem;
  padding: clamp(1.5rem, 1rem + 1.6vw, 2.4rem) 0;
  border-bottom: 1px solid var(--ink-line);
  transition: border-color var(--dur) var(--ease-out);
}

.ladder__rung:hover { border-bottom-color: var(--hivis); }

@media (min-width: 54rem) {
  .ladder__rung {
    grid-template-columns: 4rem minmax(0, 17rem) minmax(0, 1fr);
    align-items: baseline;
  }
}

.ladder__rung::before {
  content: counter(rung, decimal-leading-zero);
  font-family: var(--font-display);
  font-size: 1rem;
  color: var(--text-on-dark-mid);
}

.ladder__rung--lead::before { color: var(--hivis); }

.ladder__rung h3 { font-size: var(--text-h3); font-weight: 600; letter-spacing: -0.01em; }
.ladder__rung--lead h3 { color: var(--hivis); }
.ladder__rung p { color: var(--text-on-dark-mid); }

.ladder__flag {
  display: inline-block;
  margin-bottom: 0.5rem;
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  background: var(--hivis);
  color: var(--ink);
  padding: 0.25rem 0.5rem;
  border-radius: var(--radius);
}

/* ---------- Beyond the grid ---------- */

.beyond__proof {
  display: grid;
  gap: clamp(1.75rem, 1rem + 3vw, 3.5rem);
  align-items: center;
}

@media (min-width: 54rem) {
  .beyond__proof { grid-template-columns: minmax(0, 15rem) minmax(0, 1fr); }
}

.beyond__uses {
  list-style: none;
  display: grid;
  gap: 0;
  margin-top: 2.5rem;
  border-top: 1px solid rgba(19, 22, 25, 0.16);
}

@media (min-width: 44rem) {
  .beyond__uses { grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 3rem; }
}

.beyond__uses li {
  display: grid;
  grid-template-columns: 1.4rem minmax(0, 1fr);
  gap: 0.75rem;
  padding: 0.85rem 0;
  border-bottom: 1px solid rgba(19, 22, 25, 0.16);
}

.beyond__uses li::before { content: "→"; color: var(--safety); font-weight: 700; }

/* ---------- Testimonial ---------- */

.quote {
  border: 1px solid var(--ink-line);
  border-left: 3px solid var(--hivis);
  border-radius: var(--radius-card);
  padding: clamp(1.75rem, 1.2rem + 2.5vw, 3.5rem);
  background: var(--ink-raised);
}

.quote blockquote {
  font-family: var(--font-body);
  font-size: clamp(1.25rem, 1rem + 1.4vw, 2rem);
  font-weight: 500;
  line-height: 1.35;
  letter-spacing: -0.015em;
  text-wrap: balance;
}

.quote figcaption {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 0.5rem 1rem;
  margin-top: 1.75rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--ink-line);
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

.quote figcaption strong { color: var(--text-on-dark); }

/* An unfilled quote must look unfinished, so it can't ship empty by accident. */
.quote--empty {
  border-left-color: var(--safety);
  background:
    repeating-linear-gradient(45deg, var(--ink-raised) 0 14px, var(--ink) 14px 28px);
}

.quote--empty blockquote { color: var(--text-on-dark-mid); }

.quote--empty .quote__todo {
  display: inline-block;
  margin-bottom: 1.25rem;
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  background: var(--safety);
  color: var(--bone);
  padding: 0.25rem 0.55rem;
  border-radius: var(--radius);
}

/* ---------- Work / case study ---------- */

.work__client {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  gap: 1rem 1.5rem;
  padding: 1.1rem 1.4rem;
  background: var(--ink-raised);
  border: 1px solid var(--ink-line);
  border-radius: var(--radius-card);
  margin-bottom: 2.5rem;
}

.work__client img {
  width: auto;
  height: 4.5rem;
  object-fit: contain;
  border-radius: var(--radius);
}

.work__client-meta {
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

.work__feed {
  display: grid;
  gap: clamp(1.75rem, 1rem + 3vw, 3.5rem);
  align-items: start;
}

@media (min-width: 62rem) {
  .work__feed { grid-template-columns: minmax(0, 0.95fr) minmax(0, 1.05fr); }

  /* The feed grid is ~1275px tall; the breakdown beside it is ~520px.
     Pinning the text keeps it alongside instead of leaving a void. */
  .work__detail { position: sticky; top: 6rem; }
}

.work__feed figure {
  border: 1px solid var(--ink-line);
  border-radius: var(--radius-card);
  overflow: hidden;
  background: var(--ink-raised);
}

.work__feed figcaption {
  padding: 0.9rem 1.1rem;
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.15em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
  border-top: 1px solid var(--ink-line);
}

.work__breakdown {
  list-style: none;
  display: grid;
  gap: 0;
  margin-top: 1.75rem;
}

.work__breakdown li {
  display: grid;
  grid-template-columns: auto minmax(0, 1fr);
  gap: 1rem;
  padding: 0.95rem 0;
  border-bottom: 1px solid var(--ink-line);
}

.work__breakdown b {
  font-family: var(--font-display);
  color: var(--hivis);
  min-width: 2.5rem;
}

.work__reels {
  display: flex;
  gap: 0.85rem;
  margin-top: 2.5rem;
  overflow-x: auto;
  scrollbar-width: none;
}
.work__reels::-webkit-scrollbar { display: none; }

/* ---------- Process ---------- */

.process {
  counter-reset: step;
  display: grid;
  gap: 0;
  border-top: 1px solid rgba(19, 22, 25, 0.16);
}

.process__step {
  counter-increment: step;
  display: grid;
  gap: 0.5rem 2rem;
  padding: clamp(1.4rem, 1rem + 1.5vw, 2.25rem) 0;
  border-bottom: 1px solid rgba(19, 22, 25, 0.16);
}

@media (min-width: 52rem) {
  .process__step { grid-template-columns: 5rem minmax(0, 15rem) minmax(0, 1fr); align-items: baseline; }
}

.process__step::before {
  content: counter(step, decimal-leading-zero);
  font-family: var(--font-display);
  font-size: 1.1rem;
  color: var(--safety);
}

/* ---------- About ----------
   No founder portrait yet, so this reads as an editorial statement block
   rather than a layout with a hole in it. Drop a photo back in later by
   restoring a two-column grid here. */

.about__cols { columns: 1; }

@media (min-width: 58rem) {
  .about__cols { columns: 2; column-gap: clamp(2rem, 1rem + 3vw, 4rem); }
}

.about__cols p {
  color: var(--text-on-dark-mid);
  break-inside: avoid;
  margin-bottom: 1.15rem;
}

.about__sign {
  margin-top: 2.5rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--ink-line);
}

.about__sign strong { display: block; font-family: var(--font-display); font-size: 1.05rem; text-transform: uppercase; }
.about__sign span {
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

/* ---------- Packages ---------- */

.pkg {
  display: flex;
  flex-direction: column;
  gap: 1.25rem;
}

.pkg--featured {
  border-color: var(--hivis);
  box-shadow: 0 0 0 1px var(--hivis);
}

.pkg__badge {
  align-self: flex-start;
  font-size: 0.6rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  background: var(--hivis);
  color: var(--ink);
  padding: 0.28rem 0.55rem;
  border-radius: var(--radius);
}

/* The outcome is the headline; volume is a detail underneath it. Leading
   with "8 posts" invites a per-post price comparison we don't want. */
.pkg__outcome {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 1.15rem + 0.9vw, 1.9rem);
  line-height: 1.05;
  letter-spacing: -0.015em;
  text-transform: uppercase;
}

.pkg__vol {
  margin-top: -0.6rem;
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

.pkg__badge--quiet {
  background: transparent;
  border: 1px solid var(--ink-line);
  color: var(--text-on-dark-mid);
}

.price {
  margin-top: -0.4rem;
  font-family: var(--font-display);
  line-height: 1;
}
.price b { font-size: clamp(2.1rem, 1.6rem + 1.8vw, 2.9rem); }
.price span {
  display: block;
  margin-top: 0.55rem;
  font-family: var(--font-body);
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

.price__founding {
  margin-top: -0.35rem;
  padding: 0.7rem 0.85rem;
  border: 1px dashed var(--hivis);
  border-radius: var(--radius);
  font-size: 0.85rem;
  line-height: 1.45;
  color: var(--text-on-dark-mid);
}
.price__founding b { color: var(--hivis); }

.pkg__terms {
  font-size: 0.8rem;
  line-height: 1.5;
  color: var(--text-on-dark-mid);
}
.pkg__terms--wide { margin-top: 1.5rem; }

.step-label {
  margin: clamp(2.5rem, 1.8rem + 2vw, 4rem) 0 1.4rem;
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: var(--tracking-micro);
  text-transform: uppercase;
  color: var(--hivis);
}
.step-label:first-of-type { margin-top: 0; }

/* The pricing guide is sent privately, so the site's job is to earn the
   request rather than publish the numbers. */
.guide-cta {
  display: grid;
  gap: 1.5rem 3rem;
  padding: clamp(1.6rem, 1.2rem + 1.6vw, 2.5rem);
  margin-bottom: 1rem;
  border: 1px solid var(--hivis);
  border-radius: var(--radius-card);
  background: var(--ink-raised);
}

@media (min-width: 58rem) {
  .guide-cta { grid-template-columns: minmax(0, 1fr) auto; align-items: center; }
}

.guide-cta h3 {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 1.15rem + 0.9vw, 1.9rem);
  line-height: 1.05;
  text-transform: uppercase;
  color: var(--hivis);
  margin-block: 0.6rem 0.7rem;
}

.guide-cta p { color: var(--text-on-dark-mid); max-width: var(--measure); }

.field-check {
  display: flex;
  align-items: center;
  gap: 0.7rem;
  font-size: 0.9rem;
  color: var(--text-on-dark-mid);
  cursor: pointer;
}

.field-check input {
  width: 1.15rem;
  height: 1.15rem;
  accent-color: var(--hivis);
  flex-shrink: 0;
}

.onetime { display: grid; gap: 1.1rem; }

@media (min-width: 52rem) {
  .onetime { grid-template-columns: repeat(2, minmax(0, 1fr)); }
}

.byo__steps {
  list-style: none;
  counter-reset: byo;
  display: grid;
  gap: 0;
  margin-top: 1.5rem;
}

.byo__steps li {
  counter-increment: byo;
  display: grid;
  grid-template-columns: 2rem minmax(0, 1fr);
  gap: 0.9rem;
  padding: 0.7rem 0;
  border-bottom: 1px solid var(--ink-line);
  font-size: 0.92rem;
  color: var(--text-on-dark-mid);
}
.byo__steps li::before {
  content: counter(byo, decimal-leading-zero);
  font-family: var(--font-display);
  font-size: 0.8rem;
  color: var(--hivis);
}
.byo__steps b { color: var(--text-on-dark); }

.addons { list-style: none; border-top: 1px solid var(--ink-line); }

@media (min-width: 46rem) {
  .addons { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); column-gap: 3.5rem; }
}

.addons li {
  display: flex;
  align-items: baseline;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 0.95rem 0;
  border-bottom: 1px solid var(--ink-line);
}
.addons span { color: var(--text-on-dark-mid); }
.addons b {
  flex-shrink: 0;
  font-family: var(--font-display);
  font-size: 0.95rem;
  color: var(--hivis);
}

/* Foundations band — the front door, above the retainers */
.foundation {
  display: grid;
  gap: 1.5rem 3rem;
  padding: clamp(1.6rem, 1.2rem + 1.6vw, 2.5rem);
  margin-bottom: 1.1rem;
  border: 1px solid var(--hivis);
  border-radius: var(--radius-card);
  background: var(--ink-raised);
}

@media (min-width: 58rem) {
  .foundation { grid-template-columns: minmax(0, 1fr) auto; align-items: center; }
}

.foundation h3 {
  font-family: var(--font-display);
  font-size: clamp(1.4rem, 1.15rem + 0.9vw, 1.9rem);
  line-height: 1.05;
  text-transform: uppercase;
  color: var(--hivis);
  margin-block: 0.6rem 0.7rem;
}

.foundation p { color: var(--text-on-dark-mid); max-width: var(--measure); }

.pkg ul { list-style: none; display: grid; gap: 0.6rem; }

/* The dash hangs off an absolutely positioned ::before rather than sitting in
   its own grid column. As a grid, `<strong>12 posts</strong> per month` split
   into two grid items and the trailing text dropped onto its own row, making
   those items three lines tall. */
.pkg li {
  position: relative;
  padding-left: 1.55rem;
  font-size: 0.92rem;
  color: var(--text-on-dark-mid);
}

.pkg li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--hivis);
}

.pkg .btn { margin-top: auto; }

/* ---------- FAQ ---------- */

.faq { display: grid; gap: 0; border-top: 1px solid var(--ink-line); }

.faq details { border-bottom: 1px solid var(--ink-line); }

.faq summary {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
  padding: 1.25rem 0;
  font-size: var(--text-h3);
  font-weight: 600;
  letter-spacing: -0.01em;
  cursor: pointer;
  list-style: none;
}
.faq summary::-webkit-details-marker { display: none; }

.faq summary::after {
  content: "+";
  font-family: var(--font-display);
  color: var(--hivis);
  flex-shrink: 0;
}
.faq details[open] summary::after { content: "–"; }

.faq p { padding-bottom: 1.5rem; color: var(--text-on-dark-mid); max-width: var(--measure); }

/* ---------- Contact ---------- */

.contact__grid { display: grid; gap: clamp(2rem, 1.5rem + 3vw, 4rem); }

@media (min-width: 62rem) {
  .contact__grid { grid-template-columns: minmax(0, 0.85fr) minmax(0, 1.15fr); }
}

.contact__form { display: grid; gap: 1rem; }

@media (min-width: 40rem) {
  .contact__row { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 1rem; }
}

.contact__direct { display: grid; gap: 1.25rem; margin-top: 2rem; }

.contact__direct a {
  display: grid;
  gap: 0.3rem;
  text-decoration: none;
  padding-top: 1rem;
  border-top: 1px solid var(--ink-line);
}

.contact__direct span {
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

.contact__direct strong { font-size: 1.05rem; font-weight: 600; }
.contact__direct a:hover strong { color: var(--hivis); }

.form-status { font-size: 0.85rem; color: var(--hivis); min-height: 1.2rem; }

/* ---------- Footer ---------- */

.site-footer {
  border-top: 1px solid var(--ink-line);
  padding-block: 3rem;
}

.site-footer .wrap {
  display: flex;
  flex-wrap: wrap;
  align-items: center;
  justify-content: space-between;
  gap: 1.5rem;
}

.site-footer p {
  font-size: var(--text-micro);
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--text-on-dark-mid);
}

.site-footer nav { display: flex; gap: 1.25rem; }

.site-footer nav a {
  font-size: var(--text-micro);
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--text-on-dark-mid);
}
.site-footer nav a:hover { color: var(--hivis); }